EA totally getting the web

Building on their online video success of Spore, Electronic Arts just did a masterstroke – create a new ad with Tiger Woods “walking on water” in response to a YouTube user video.

The original. The response.

Great work on how to use YouTube to connect with your community. Brands – don’t just toss your ad up there and wait for people to find it. Create content that engages inherently with the community and build a sustainable presence. EA is a YouTube partner, advertiser and regular ole’ user. Love them.

Tip to Steve Rubel

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