For blogs is it possible that web design doesn’t really matter any more? The sites i like the most are the ones i visit the least. Why? Because i’m pulling their content to me and consuming in Google Reader. I couldn’t tell you if they’re red or blue, two column or three, dynamic or static. Doesn’t matter – i never go to them directly.
Now i know this isn’t true for non-RSS crowd and site templates are important ways of projecting your personality – Matt at WordPress could tell you tons about the premium template ecosystem which has evolved over there – but for me save the time and just publish a full text feed.