Kill the "page view" metric and reap better design

Why do i still hate many corporate media websites? Because they let the sales guys make design decisions. Why else would Entertainment Weekly split this photo gallery of Quentin Tarantino and Robert Rodriguez’s favorite move posters into 12 individual pages? Were they worried that i might not know how to ‘page down?’ Or because that will only give you one pageview for the stats? Well, that’s all you’re getting from me anyway ’cause i’m not playing your “next photo” click game.