I’m Lucky?

Here’s the call to action for a new video site which wants to sign up folks for its private beta: We are selecting a few lucky individuals to join our private beta.

“We” are selecting a “few lucky individuals?” Jeez, I know folks want to make their beta sound exclusive and what not, but if you’re marketing a community consumer product what kind of tone is that? How about:

“If you want an early peek at our product just sign-up here. We’re letting in more people each day and can’t wait for you to join us. Thanks for the interest!”

(happily, their confirmation email response is great – it even includes a phone number to call them with feedback. Why does the website sign-up have such a different voice?)

[normal disclaimer that i work at YouTube]