The World’s Living Room

Peeps are starting to understand the value of a YouTube global distribution footprint. A huge opportunity for “local” content to amass a worldwide audience.

Via Bon Jovi’s manager in Fast Company:
Last November, on the cusp of the release of Bon Jovi’s greatest-hits album and international tour, the band gave an intimate concert in a 2,100-person venue in New York’s Times Square and streamed it live via YouTube around the world. “YouTube gives us a worldwide audience,” says band manager Paul Korzilius while on the road in Japan. He says the YouTube team globally marketed the show from Britain to Japan and let Bon Jovi use its new moderator tool to give fans an opportunity to interact, helping the band pick the concert’s set list. “The numbers are mind-boggling when it’s all said and done,” he says. “The record debuted in the top five in more than 20 markets around the world. It definitely worked as far as selling the record.”

And in the Wall Street Journal article on Korean pop music
“Rather than being on each video delivery site in each country, it’s much better for us to be on a world-wide channel like YouTube,” he said

One thought on “The World’s Living Room

  1. Completely agree, as a youtube junkie, I'm always amazed by how the term viral in every news story has something to do with a youtube video being uploaded somewhere by somebody. The global footprint that youtube presents along with the emergence of social sharing sites has made youtube the most influential video player in todays world a live searching, simultaneous watching youtube player

Comments are closed.