"Nickelback" is now a codeword for bland uninterestingness

NYTimes article about Rock Band contained the following gem when describing how they kept their online “Rock Band Network” project a secret:

Harmonix went to great lengths to keep its development secret, including giving it the unofficial in-house code name Rock Band: Nickelback, on the theory that the name of the quintessentially generic modern rock group would be enough to deflect all curiosity.”