Celebs on YouTube

I love it when celebrities develop their own voice on YouTube separate from mass media. Sometimes they just stick videos up there for the heck of it; other times they’re looking to connect with an audience apart from the mainstream channels offered to them.

Some examples:

Prove It

Loved this image from a NYTimes article on fans of “Gossip Girl.” The teens were hanging outside of the show’s filming and displaying “proof” of their experiences — pictures with the actors.

When we do diary studies at YouTube to understand mobile video usage, “proof” often comes up as an important use case for mobile video. People want to prove they saw a celebrity, dated a certain guy, were at a specific party, finished a race, made it to the top of the mountain, etc.