Three cheers for Best Buy

Excited to see Best Buy experimenting with three different retail footprints outside of their megastores. As noted in Wired, the Minneapolis retailer has these concepts currently in play:

1. Studio D: Tech and home for women
2. Escape: Tech and home as lifestyle for early adopters
3. Eg-Life: Tech and home meet wellness lifestyle for boomers

A few years back when i was at Linden, Jed Smith asked me to speak with an exec from BB who was interested in building out gaming centers/lifestyle lounges – looks like that has become Escape.