Excited to see Best Buy experimenting with three different retail footprints outside of their megastores. As noted in Wired, the Minneapolis retailer has these concepts currently in play:
1. Studio D: Tech and home for women
2. Escape: Tech and home as lifestyle for early adopters
3. Eg-Life: Tech and home meet wellness lifestyle for boomers
A few years back when i was at Linden, Jed Smith asked me to speak with an exec from BB who was interested in building out gaming centers/lifestyle lounges – looks like that has become Escape.