Paul Sloan writes a Business 2.0 cover story on direct navigation and the domain registration business (you know the folks who own large portfolios of domain names to show ads, build lead gen businesses or otherwise sell). I’ve talked with Paul in the past – he was one of the first legit journalists to cover this space.

My interest? Not because i own choice domains (although if you want to pry forcerank.com from my hands just make an offer :)), but rather I led this product area at google for a while and have been fascinated to see mainstream investors getting involved.