My personal Oprah, hiphop artist Jay-Z mentioned YouTube in the track Fallin’ off his new album released this past Tuesday.

Bunch of used to’s, has been’s bragging bad ’bout all the new dudes
Talking tough on the YouTube bout what you used to do
But that’s old school to the new crew
They’re doing numbers like Sudoku

I will now be referring to our company as “the YouTube”