Optimizely Raises $28 Million via "Try Before You Buy"

A while back I wrote about the “Try Before You Buy” trend in hiring – finding ways to work with people more deeply than an interview process would allow. My friends at Optimizely recently raised $28m and one selection criteria they used for investors caught my eye: 

they auditioned VCs in an unusual way, by holding “mock board meetings” with potential investors

Perfect. Congrats Pete & Dan (and Stanford classmates Peter Fenton & Doug Pepper who are among their funders).