What does true founder honesty & authenticity look like? Like this:
It’s wonderful to see the founders of The Skimm talk openly to their community about the fundraising process. I can imagine that some founders think admitting what you don’t know is a sign of weakness. It’s actually a sign of self-awareness, strength and self-confidence. Qualities which were apparent in Carly and Danielle from our first meetings together. Qualities which led to us funding their effort to reshape the news.
I’ve written before about what to tell VCs when you’re missing the data we want to see. The Skimm founders did this effectively and they earned the support and capital of Homebrew + others.