The Google Dance is our annual party for webmasters, SEOs, SEMs, and basically anyone attending the annual WebMasterWorld conference in San Jose. The event itself is named for the process by which Google periodically makes a set of changes to our ranking algorithm and the associated changes to our idenx.

2004 was my first year attending – the shirts are always a big hit so I’ve foregone the last two because of long lines. Best one was still 2003’s “Do the Robot.”