The promise of YouTube is about keeping you at the center of your media, whether that’s on the web or off. This year we’ve started to quickly expand our mobile offerings via partnerships with folks such as Apple, Vodafone and Verizon. Our mobile website launched in v1 a few months back and merited a t-shirt.
We did our own shirts for Google’s 2007 Developers Day, partly as a way to help the developer community know that YouTube would continue to persist its own identity, and partly because i think our marketing manager had a jones for the Phoenix/Griffin rising graphic.
Since joining YouTube in January post-acquisition, I’ve started to amass a set of YT gear. We’ll start with the plain white t – this one was worn at an internal recruiting event where we went down to Mountain View to talk with interested Google engineers about txf’ing to YouTube.
You know when someone says “i liked that band before they got big?” That’s the story behind this shirt – one of my early projects at Google was in monetizing parked page traffic with our AdSense for Domains product (i.e. domains which are owned but don’t contain lots of content, just contextual ads).
Nowadays people understand just how profitable this business can be – in fact substantial venture and private equity money has been invested. But back in my day it was still this weird little corner of the internet where entrepreneurial folks were building large empires worth tens of millions of dollars.