Some interesting insight into how people want to represent themselves in virtual environments. Only 15% said they want to be dramatically different than their real world selves (closer to 20% when you remove and normalize for the “i don’t know” response). As avatars go more mainstream it should be expected that people want to look like themselves or fantasized versions (cooler, more muscular, bustier, etc). I think though, and other research suggests, that kids are more malleable with regards to identity and will do more role playing of altered appearance.