it's an ad but us Brits have often thought that some of the best content on TV is the ads. I reckon this is partly down to good old Auntie (the BBC supported by the license fee). With her setting the bar so high (http://www.youtube.com/topgear and their nature work http://www.youtube.com/BBCEarth wows me and they have real comedy), ITV and the others have to do all they can to ensure ads they carry are good enough to hold viewers attention over breaks. A government tax like measure actually spurring innovation and creativity?
it's an ad but us Brits have often thought that some of the best content on TV is the ads. I reckon this is partly down to good old Auntie (the BBC supported by the license fee). With her setting the bar so high (http://www.youtube.com/topgear and their nature work http://www.youtube.com/BBCEarth wows me and they have real comedy), ITV and the others have to do all they can to ensure ads they carry are good enough to hold viewers attention over breaks. A government tax like measure actually spurring innovation and creativity?