My Early Employees series continues with tales from the founding years of TiVo.

We knew that we wanted a name that ended with an ‘o’ sound. You can’t make a frown when saying a word that ends with ‘o’, you’re usually smiling. We tried out different names internally, for a few days we called the company ‘Bongo’. There was ‘Lasso’. ‘JetSet’. ‘Libre’. As I said, hundreds of names. But we came back to TiVo.