The Best Startups Resist Snacks (& I’m Not Talking About Food)


Intercom’s Head of Growth recently wrote a blog post based on a conversation we had about prioritization within startups. It’s about evaluating roadmaps by a 2×2 of Impact and Effort. I’m glad they found it useful and full post is here.

“It’s the low-effort, low-impact work that can kill you, because it’s so attractive. Hunter refers to it as “snacking”. It feels rewarding and can solve a short term problem, but if you never eat anything of substance you’ll suffer.”