"Nickelback" is now a codeword for bland uninterestingness

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NYTimes article about Rock Band contained the following gem when describing how they kept their online “Rock Band Network” project a secret:


“Harmonix went to great lengths to keep its development secret, including giving it the unofficial in-house code name Rock Band: Nickelback, on the theory that the name of the quintessentially generic modern rock group would be enough to deflect all curiosity.”

2 thoughts on “"Nickelback" is now a codeword for bland uninterestingness”

  1. hey Hunter,

    Hows everything going? I was wondering if you would be willing to sell the domain name staycation.com?

    P.S. I'm jealous you work at Google. They won't call me back for an interview =(

    Anyways, you can contact me at simon.wong51@gmail.com

    Thanks!

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